I use CitisecOnline.com as my online stockbroker (Read 5 reasons why I use CitisecOnline), the corporate name used before was CitisecOnline.com, Inc. and they will now be called COL Financial Group Inc. effective March 21, 2012. Stock Symbol or Stock Code in the Philippine Stock Market will still be COL.
Why the change in corporate name?
If you know the history of CitisecOnline (sometime in 2006), they had a case before where Citibank (CitiGroup) tried to prevent them from using CitisecOnline since the names are similar and people might get confused but CitisecOnline argued that they have a different line of business, one was a stock brokerage firm (CitisecOnline) and the other a banking/financial firm (Citibank). In short, CitisecOnline won and they kept the name but they are now venturing into financial services in the near future and hence, cannot use the word ‘citi’ anymore.